I'm a brand and creative director based in Portland, OR and co-founder of Paladar Studio.

I partner with organizations across policy, technology, art, education, and media on brand and storytelling projects. I previously led marketing programs at Asana and brand and content at Designer Fund before starting Paladar Studio, a nimble creative shop. The studio is aptly named from a Cuban word meaning "home kitchen", which is where I spend an absurd amount of my free time. In the last 4+ years, we've helped numerous companies launch, evolve, and IPO.

Outside of culinary experiments, I'd also love to talk to you about these other non-work related things: voting rights, Catahoula Leopard dogs, and the Mojave desert. 

If you want to talk brand & design: I help responsible organizations think strategically about their brand and tell their story in new ways. I specialize in building and leading multi-disciplinary teams and bringing multi-channel, strategic brand initiatives to life.

To see recent work, visit Paladar Studio or say hi.

Select Writing

• Designer Fund, A Guide for Working with Design Freelancers and Creative Studios

• Asana, Designing Teamwork: An Interview with Dana Cho of IDEO

• Bustle, Florida’s Amendment 4 Would Restore Voting Rights To People Who Deserve A Second Chance

Press

• Victionary, GOOD by Design, What is Good Design if not Designing for Good?
  Vice, Convicted Felons on What They Want You to Know About the Midterms

• Tinker* Podcast, Episode 42: Kelsey Aroian - Blocked from the Ballot

• Format Magazine, Blocked from the Ballot Documents Americans Fighting for Voting Rights

• Communications Arts, Webpicks: Design for Business Impact