Hi, I’m Kelsey.
I live on the West Coast and lead brand and creative teams. With over a decade of in-house and agency experience at the intersection of design and marketing, my jam is helping organizations across industries build their creative functions and scale their storytelling in thoughtful ways.
Before Front, I co-founded and led Paladar, a multidisciplinary design and storytelling studio named after the Cuban word for “home kitchen”—where I spend an absurd amount of my free time.
Paladar specialized in end-to-end brand development, including strategy, visual and verbal identity, web, and campaigns. In its 4+ years, we helped organizations across industries launch, evolve, and IPO.
All of this work was brought to life by
a lot of teamwork.
And before that, I led brand at Designer Fund and marketing programs at Asana.
You can read some of my writing about design here.
Outside of work, I’d love to talk to you about voting rights, the nuances of middle eastern food, and finding neon in nature.
To see a deck of recent work or say hello, shoot me an email.